Art direction, Implementation, Illustration, Web Design
Zendesk Industries 2019
BRAND IDENTITY, WEB DESIGN, ILLUSTRATION, DESIGN SYSTEMS, TECHNOLOGY
I. Art Direction
We created sets of moody, mysterious, yet inviting and charming scenes with relevant artifacts for each of the industries. A great friend, artist, and prop stylist extraordinaire, Lizzie Oh, helped us bring this vision to life.
Although we had a planned look in mind, we experimented with a bunch of lighting techniques and tricks. Together, we stumbled upon this semi-glossy and dreamy look.
Separate distinct color palettes were created so that each page would have its own tone and feeling.
We shot four sets in-house at Zendesk with talented photographer, Marta Dymek, for these pages over the course of one day. Shoutouts to Dumpling Time for helping us get through the shoot.
The photos came together on a set of webpages built to showcase Zendesk's magic within different industries. Scroll-in interactions were utilized to give some space and time to balance out the loudness of the messaging pillars.
The general layout and modules were designed and considered for each of the major breakpoints to allow for a responsive browsing experience.