While at Zendesk, I worked with an amazing team and trusted freelancers to create a set of scenes and worlds to showcase Zendesk being used in different industries, from financial services, to government services.
A set of charming scenes, showcasing Zendesk's appeal to different industries.
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Art direction and website design for zendesk industries.
While at Zendesk, I worked with an amazing team and trusted freelancers to create a set of scenes and worlds to showcase Zendesk being used in different industries, from financial services, to government services.
Credits
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Lizzie Oh, Prop stylist & art direction Marta Dymek, Photographer & retoucher Lauren Bernal, Copywriter Melanie Picardo, Designer Tamara Austring, Producer
We created sets of moody, mysterious, yet inviting and charming scenes with relevant artifacts for each of the industries. A great friend, artist, and prop stylist extraordinaire, Lizzie Oh, helped us bring this vision to life.
Although we had a planned look in mind, we experimented with a bunch of lighting techniques and tricks. Together, we stumbled upon this semi-glossy and dreamy look.
Separate distinct color palettes were created so that each page would have its own tone and feeling.
II. Process
We shot four sets in-house at Zendesk, with talented photographer and artist, Marta Dymek, for these pages over the course of one day. Shoutouts to Dumpling Time for helping us get through the shoot.
III. Website
The photos came together on a set of webpages built to showcase Zendesk's magic within different industries. Scroll-in interactions were utilized to give some space and time to balance out the loudness of the messaging pillars.
The general layout and modules were designed and considered for each of the major breakpoints to allow for a responsive browsing experience.