Case Study

Zendesk
Industries

3

Art Direction, Technology, Web Design
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.

A6

Supporting Cast

Brand Identity, 2020

a5

Designer Fund

Brand Refresh and Web, 2019

a4

Abstract

Brand Refresh and Web, 2018

a3

Zendesk

Brandland, 2019

a2

Zendesk

Industries, 2019

a1

The Verge

CES Identity, 2018

b5

Backdrop

Poster, 2019

b4

Grove Financial

Website Design, 2019

b3

NPR

Apple Podcasts, Collage, 2019

b2

Airbnb

Luxe Brand Identity, 2019

b1

Webflow

Graphic Design Archive, 2019

C1

Personal

Illustrations

A refreshed brand identity for leading design tool, Abstract.
A refreshed brand identity for leading design tool, Abstract.
A refreshed brand identity for leading design tool, Abstract.
A refreshed brand identity for leading design tool, Abstract.
A refreshed brand identity for leading design tool, Abstract.
A refreshed brand identity for leading design tool, Abstract.
A refreshed brand identity for leading design tool, Abstract.

A1


Creating a set of charming and elevated scenes, showcasing Zendesk's appeal to different industries.

2019

Zendesk is proud of consistently delivering a beautifully simple product, but how can we evolve the way that we market ourselves towards different industries, such as media and financial services? How can we cater to them and tell a better story about how our products are used?

Contents

Credits

Lizzie Oh, Prop stylist & art direction
Marta Dymek, Photographer & retoucher
Lauren Bernal, Copywriter
Melanie Picardo, Designer
Tamara Austring, Producer

i1
i2

i. Art Direction

4

i1

We created sets of moody, mysterious, yet inviting and charming scenes with relevant artifacts for each of the industries. A great friend—prop stylist, Lizzie Oh Bedroom Design Club—helped us bring this vision to life.

i1

IDENTITY

i1

Four distinct color palettes were created so that each page would have its own tone and feeling.

i2

Although we had a look-and-feel in mind, we experimented with a bunch of lighting techniques and tricks. Together, we stumbled upon this semi-glossy and dreamy look.

Retail set imagery.

i2c

Retail

ii. Process

3

i1

We shot four sets in–house at Zendesk with talented photographer, Marta Dymek, for these pages over the course of one day. Shoutouts to Dumpling Time for helping us get through the shoot.

Behind the scenes.

ii1a

BTS

Behind the scenes.

ii1b

BTS

Paper variations.

ii1c

Papers for shoot

III. Website

3

i1

The photos came together on a set of webpages built to showcase Zendesk's magic within different industries. Scroll–in interactions were utilized to give some space and time to balance out the loudness of the messaging pillars.

iii1

We captured and created personalized elements, using the product in order to double-down and speak to each specific segment.

Industry web designs.

ii1a

Industry webpage designs

iii2

The pages include an abundance of resources for each industry.

Resources module.

iii2a

Resources module

Media and entertainment website; mobile.

iii2b

Media & entertainment page, mobile

Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Showcasing Zendesk's magic for different industries through art.
Index

The Verge

A1

Zendesk Industries

A2

Zendesk Brandland

A3

Abstract

A4

Designer Fund

A5

supporting Cast

a6

WEbflow

B1

Airbnb

B2

NPR

B3

Grove Financial

B4

Backdrop

B5

Illustration

C1

Adam Ho is a freelance graphic & interactive designer based in Brooklyn, New York.
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Adam Ho is a freelance graphic & interactive designer based in Brooklyn, New York.
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