Brand and design has always been at the heart of Zendesk's success, so we wanted to build a place that captured the magic. Enter Brandland. Brandland is home to everything there is to know about the Zendesk, from the aroma theory of Zendesk-branded events, to the colors we use throughout the brand.
Erin Pinkley, Creative direction
Lizzie Oh, Prop stylist & photographer
Olivia Kingsley and Ethan Kanat, Copy
Phuong Dinh, Designer (C5)
Zendesk Brand & Production Team
In order to pull off this massive project, we started off by creating a design system and one example page. We then worked with different teams within brand (from video, copywriting, presentation, and events) to create each of the pages.
We created a huge digital artboard that housed everything we needed. A series of content blocks were created in different sizes, such as containers for copy, do's and don'ts, tables, videos and photography.
We worked with an incredibly talented prop–stylist, artist, and photographer, Lizzie Oh, to bring the Zendesk brand to life (literally). These photos are featured on the different pages within Brandland.
We created a cohesive set of pages, supported by our photos, to tell our story, and took editorial notes for composition and flow. Scroll–in interactions were utilized to give some space and time to balance out the overload of information from the messaging pillars.
We built the website fully in Webflow. It helped us to create and eventually maintain the website on the brand-side easier, instead of constantly having to bug the web development team for small copy fixes.
Content blocks were easy to duplicate, since Brandland is constantly evolving and being updated as the main product evolves.