A6
Supporting Cast
Brand Identity, 2020
a5
Designer Fund
Brand Refresh and Web, 2019
a4
Abstract
Brand Refresh and Web, 2018
a3
Zendesk
Brandland, 2019
a2
Zendesk
Industries, 2019
a1
The Verge
CES Identity, 2018
b5
Backdrop
Poster, 2019
b4
Grove Financial
Website Design, 2019
b3
NPR
Apple Podcasts, Collage, 2019
b2
Airbnb
Luxe Brand Identity, 2019
b1
Webflow
Graphic Design Archive, 2019
C1
Personal
Illustrations
Brand and design has always been at the heart of Zendesk's success, so we wanted to build a place that captured the magic. Enter Brandland. Brandland is home to everything there is to know about the Zendesk, from the aroma theory of Zendesk-branded events, to the colors we use throughout the brand.
Erin Pinkley, Creative direction
Lizzie Oh, Prop stylist & photographer
Olivia Kingsley and Ethan Kanat, Copy
Phuong Dinh, Designer (C5)
Zendesk Brand & Production Team
In order to pull off this massive project, we started off by creating a design system and one example page. We then worked with different teams within brand (from video, copywriting, presentation, and events) to create each of the pages.
IDENTITY
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"Brandland" kit
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"Brandland" kit
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Sharp Sans by Commercial Type
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Morion by Designer Foundry
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Example page design
We chose GT America as the secondary font for the in-house brand team at Abstract to have flexibility and fun pulling out the different weights of the super dynamic typeface.
We created a huge digital artboard that housed everything we needed. A series of content blocks were created in different sizes, such as containers for copy, do's and don'ts, tables, videos and photography.
We worked with an incredibly talented prop–stylist, artist, and photographer, Lizzie Oh, to bring the Zendesk brand to life (literally). These photos are featured on the different pages within Brandland.
We created a cohesive set of pages, supported by our photos, to tell our story, and took editorial notes for composition and flow. Scroll–in interactions were utilized to give some space and time to balance out the overload of information from the messaging pillars.
We built the website fully in Webflow. It helped us to create and eventually maintain the website on the brand-side easier, instead of constantly having to bug the web development team for small copy fixes.
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Brandland section headers
Content blocks were easy to duplicate, since Brandland is constantly evolving and being updated as the main product evolves.
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Typography content blocks
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Brand and copy content blocks