Case Study

Zendesk
Brandland

4

Web Design, Art Direction, Design Systems, Technology
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Building and creating a vision around a home for the Zendesk brand, Brandland.
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Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.

A6

Supporting Cast

Brand Identity, 2020

a5

Designer Fund

Brand Refresh and Web, 2019

a4

Abstract

Brand Refresh and Web, 2018

a3

Zendesk

Brandland, 2019

a2

Zendesk

Industries, 2019

a1

The Verge

CES Identity, 2018

b5

Backdrop

Poster, 2019

b4

Grove Financial

Website Design, 2019

b3

NPR

Apple Podcasts, Collage, 2019

b2

Airbnb

Luxe Brand Identity, 2019

b1

Webflow

Graphic Design Archive, 2019

C1

Personal

Illustrations

Work

→

•

Info

Adam Ho

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A refreshed brand identity for leading design tool, Abstract.
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A refreshed brand identity for leading design tool, Abstract.
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A refreshed brand identity for leading design tool, Abstract.
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A refreshed brand identity for leading design tool, Abstract.
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A refreshed brand identity for leading design tool, Abstract.
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A refreshed brand identity for leading design tool, Abstract.
•
A refreshed brand identity for leading design tool, Abstract.

A1

✦
•

Building and creating a vision around a home for the Zendesk brand, Brandland.

2019

•

Brand and design has always been at the heart of Zendesk's success, so we wanted to build a place that captured the magic. Enter Brandland. Brandland is home to everything there is to know about the Zendesk, from the aroma theory of Zendesk-branded events, to the colors we use throughout the brand.

Contents

i. System

5

ii. Art Direction

3

iII. Website

3

Credits

Erin Pinkley, Creative direction
Lizzie Oh, Prop stylist & photographer
Olivia Kingsley and Ethan Kanat, Copy
Phuong Dinh, Designer (C5)
Zendesk Brand & Production Team

I. SYstem

•
•

II. Art Direction

•
•

III. Website

i. Identity

•

II. Typography

•

III. Illustrations

•

IV. Website

•

V. Explorations

i1

i. System

5

i1

In order to pull off this massive project, we started off by creating a design system and one example page. We then worked with different teams within brand (from video, copywriting, presentation, and events) to create each of the pages.

i1

IDENTITY

Brandland kit lock-up.

i1a

"Brandland" kit

Brandland kit.

i1b

"Brandland" kit

Sharp Sans by Commercial Type.

i1c

Sharp Sans by Commercial Type

Morion by Designer Foundry.

i1d

Morion by Designer Foundry

Example page design.

i1e

Example page design

•

We chose GT America as the secondary font for the in-house brand team at Abstract to have flexibility and fun pulling out the different weights of the super dynamic typeface.

i1

We created a huge digital artboard that housed everything we needed. A series of content blocks were created in different sizes, such as containers for copy, do's and don'ts, tables, videos and photography.

ii1

ii. ART DIRECTION

3

i1

We worked with an incredibly talented prop–stylist, artist, and photographer, Lizzie Oh, to bring the Zendesk brand to life (literally). These photos are featured on the different pages within Brandland.

ii1a, ii1b, ii1c

a
Color
b
Brandland Cover
c
Presentations
Color set design.

ii1a

Color

Cover set design.

ii1b

Cover

Presentations set design.

ii1c

Presentations

iii1
•
iii2

III. Website

3

i1

We created a cohesive set of pages, supported by our photos, to tell our story, and took editorial notes for composition and flow. Scroll–in interactions were utilized to give some space and time to balance out the overload of information from the messaging pillars.

iii1

We built the website fully in Webflow. It helped us to create and eventually maintain the website on the brand-side easier, instead of constantly having to bug the web development team for small copy fixes.

Brandland section headers.

iii1a

Brandland section headers

iii2

Content blocks were easy to duplicate, since Brandland is constantly evolving and being updated as the main product evolves.

Typography content blocks.

iii2a

Typography content blocks

Brand and copy content blocks.

iii2b

Brand and copy content blocks

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Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
•
Building and creating a vision around a home for the Zendesk brand, Brandland.
Index

The Verge

A1

Zendesk Industries

A2

Zendesk Brandland

A3

Abstract

A4

Designer Fund

A5

supporting Cast

a6

WEbflow

B1

Airbnb

B2

NPR

B3

Grove Financial

B4

Backdrop

B5

Illustration

C1

Adam Ho is a freelance graphic & interactive designer based in Brooklyn, New York.
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Adam Ho is a freelance graphic & interactive designer based in Brooklyn, New York.
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