The Verge—
CES visual identity
Crafting a conference presence for leading tech news source
Meteors
Vox Media reached out to re–imagine The Verge's identity for one of the biggest conferences in the world for consumer electronics and technology—CES.
I worked in collaboration with their creative team to create a flexible and tasteful design system.
The Verge design system
The Verge CES 2018 design system
Visual elements
Visual elements
Gradient system
Gradient variations
The two main gradients were the stars of this design system—Solar and Starlight, and were used throughout all of the visual elements.
Spiral visual element
Spiral visual element
Poster concepts
Poster concepts
Logo lock-up
Branded cups
Branded cups
Save the date invitation posters
Save the Date Invitation Posters
Typographic scale
Typographic scale
A distinct typographic system and scale was created in order to make creating banners, posters and additional collateral easier and more disciplined consistency.
Typographic scale
Website headers
Mastheads of the visual elements from this project was featured on The Verge and were rotated out daily during the coverage of the event.