Vox Media reached out to re–imagine The Verge's identity for one of the biggest conferences in the world for consumer electronics and technology—CES. I worked in collaboration with their in-house creative team to create a flexible system.
Ced Funches, VP
Alex Medina, Principal Designer
Krystal Stevens, Producer
Georgia Cowley, Design Director
The Verge CES identity celebrates themes of the relationships between space, time and technology. It taps into connective wireframes—crucial elements of the core brand—as well as illustrating radiance and brightness across the system.
We explored different versions of locking up this treatment, but we opted to keep it simple, and use the brand's wordmark with a CES 2018 write-up. We also went with a vibrant set of diagonal gradients.
3d-esquee graphics and abstract futuristic visuals were created to support the campaign, and were used across The Verge's iconic masthead for the duration of CES 2018.
We used the design system to create assets for the campaign from big to small, such as coffee cups, posters and lanyards, to huge trailer wraps, YouTube videos, and homepage mastheads.
See some of the usages below.