Adam Ho
Pages
Case Study
The Verge
Information
The Verge (Vox Media) needed a design system that would permeate through their digital and in-person conference initiatives.
Content
I. Identity
II. Usage
Case Studies14
1
Liquidities
2
Beat Foundry
3
Felt
4
Airbnb Luxe
5
Supporting Cast
6
Designer Fund
7
Abstract
8
Nike ISPA
9
The Verge
10
Cash App
11
Grove Financial
12
Zendesk (Industries)
13
Webflow
14
Backdrop
Independent studio practice of Adam Ho
Liquidities
(2022)
Cash App
(2022)
Beat Foundry
(2022)
Independent studio practice of Adam Ho
FElt
(2022)
Designer Fund
(2018)
Abstract
(2018)
Independent studio practice of Adam Ho
Nike ISPA
(2019)
Airbnb Luxe
(2019)
Independent studio practice of Adam Ho
SELECTED PROJECT HISTORY
,
[17]
1
Liquidities
2022
2
Beat Foundry
2022
3
Felt
2022
Medium
Marketing website development
2020
Coinbase
Coinbase Card design
2020
4
Airbnb Luxe
2019
5
Supporting Cast
2020
6
Designer Fund
2019
7
Abstract
2019
8
Nike ISPA
2020
9
The Verge
2018
10
Cash App
2022
11
Grove Financial
2019
12
Zendesk
2019
13
Webflow
2019
Divergence Ventures
Brand and web design/development
2020
14
Backdrop
2018
The Verge
A futuristic and vibrant visual identity for The Verge's CES 2018 presence.
9
The Verge (Vox Media) needed a design system that would permeate through their digital and in-person conference initiatives.
Credits
4
Ced Funches, VP
Alex Medina, Principal Designer
Krystal Stevens, Producer
Georgia Cowley, Design Director
THE VERGE
,
[B, A]
I. Identity
II. Usage
Divergence Ventures
Brand and web design/development
2020
The Yes
Visual product design
2019
14
Backdrop
2018
The Verge @ CES 2018
,
(2018)
Line patterns.
I. Identity
The Verge CES identity celebrates themes of the relationships between space, time and technology. It taps into connective wireframes—crucial elements of the core brand—as well as illustrating radiance and brightness across the system.
The Verge at CES 2018 lock-up.
We explored a variety of different ways of locking up this treatment, but we opted to keep it simple, and use the brand's signature wordmark with a CES 2018 write-up. We also went with a vibrant set of diagonal gradients.
The Verge at CES 2018 lock-up.
3d graphics and abstract retro-futuristic visuals were created to support the campaign, and were used across The Verge's iconic masthead for the duration of CES 2018.

Separate layers of graphic are shown.
Comet graphic.
II. Usage
We used the design system to create assets for the campaign, from big to small. Items such as coffee cups, posters and lanyards, to huge trailer wraps, YouTube videos, and homepage mastheads were created.
Design system.
Designer Fund is a multifaceted organization—they give back to the design community by providing avenues of mentorship and resources, as well as investing in technology companies.

In order to speak to the different audiences of the brand, we used a mixture of typefaces that felt elegant, but playful and energetic when needed.
Coffee cups.
Lock-ups for YouTube.
"Best of CES 2018" event poster design at Vox Media New York HQ.
Poster design.
MORE WORK
,
[1]
Airbnb social ad designs on a phone mockup.
Divergence Ventures identity and website design,
2020
Visual identity for The Verge's CES 2018 presence
x
Differentiated conference presence at the 2019 CES.