Art direction, Implementation, Illustration, Web Design
The Verge 2018
Brand identity, design systems, art direction, events
The Verge CES identity celebrates themes of the relationships between space, time and technology. It taps into connective wireframes—crucial elements of the core brand—as well as illustrating radiance and brightness across the system.
We explored a variety of different ways of locking up this treatment, but we opted to keep it simple, and use the brand's signature wordmark with a CES 2018 write-up. We also went with a vibrant set of diagonal gradients.
3d graphics and abstract retro-futuristic visuals were created to support the campaign, and were used across The Verge's iconic masthead for the duration of CES 2018.
Separate layers of graphic are shown.
A simple but effective design system with colors and a mini type scale was created for scaling the creation of assets.
We used the design system to create assets for the campaign, from big to small. Items such as coffee cups, posters and lanyards, to huge trailer wraps, YouTube videos, and homepage mastheads were created.
"Best of CES 2018" event poster design at Vox Media New York HQ.