Illustrations
Website
Website

The Verge

A futuristic and vibrant visual identity for The Verge's CES 2018 presence.

Credits

4

Ced Funches, VP
Alex Medina, Principal Designer
Krystal Stevens, Producer
Georgia Cowley, Design Director

The Verge

A futuristic and vibrant visual identity for The Verge's CES 2018 presence.

Credits

4

Ced Funches, VP
Alex Medina, Principal Designer
Krystal Stevens, Producer
Georgia Cowley, Design Director

The Verge CES identity celebrates themes of the relationships between space, time and technology. It taps into connective wireframes—crucial elements of the core brand—as well as illustrating radiance and brightness across the system.


The Verge at CES 2018 lock-up.

We explored a variety of different ways of locking up this treatment, but we opted to keep it simple, and use the brand's signature wordmark with a CES 2018 write-up. We also went with a vibrant set of diagonal gradients.


The Verge at CES 2018 lock-up.
Meteor layers.

3d graphics and abstract retro-futuristic visuals were created to support the campaign, and were used across The Verge's iconic masthead for the duration of CES 2018.

Separate layers of graphic are shown.


Design system.

A simple but effective design system with colors and a mini type scale was created for scaling the creation of assets.


We used the design system to create assets for the campaign, from big to small. Items such as coffee cups, posters and lanyards, to huge trailer wraps, YouTube videos, and homepage mastheads were created.


Coffee cups.
In-use for video design.

"Best of CES 2018" event poster design at Vox Media New York HQ.


Poster design.