Case Study

The VErge
CES Visual Identity

4

Brand Identity, Design Systems, Art Direction, Technology
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.

A6

Supporting Cast

Brand Identity, 2020

a5

Designer Fund

Brand Refresh and Web, 2019

a4

Abstract

Brand Refresh and Web, 2018

a3

Zendesk

Brandland, 2019

a2

Zendesk

Industries, 2019

a1

The Verge

CES Identity, 2018

b5

Backdrop

Poster, 2019

b4

Grove Financial

Website Design, 2019

b3

NPR

Apple Podcasts, Collage, 2019

b2

Airbnb

Luxe Brand Identity, 2019

b1

Webflow

Graphic Design Archive, 2019

C1

Personal

Illustrations

A refreshed brand identity for leading design tool, Abstract.
A refreshed brand identity for leading design tool, Abstract.
A refreshed brand identity for leading design tool, Abstract.
A refreshed brand identity for leading design tool, Abstract.
A refreshed brand identity for leading design tool, Abstract.
A refreshed brand identity for leading design tool, Abstract.
A refreshed brand identity for leading design tool, Abstract.

A1


A futuristic identity for The Verge's CES 2018 presence.

2018

Vox Media reached out to re–imagine The Verge's identity for one of the biggest conferences in the world for consumer electronics and technology—CES. I worked in collaboration with their in-house creative team to create a flexible system.

Contents

Credits

Ced Funches, VP
Alex Medina, Principal Designer
Krystal Stevens, Producer
Georgia Cowley, Design Director

i1
i2

i. Identity

5

i1

The Verge CES identity celebrates themes of the relationships between space, time and technology. It taps into connective wireframes—crucial elements of the core brand—as well as illustrating radiance and brightness across the system.

i1

IDENTITY

i1

We explored different versions of locking up this treatment, but we opted to keep it simple, and use the brand's wordmark with a CES 2018 write-up. We also went with a vibrant set of diagonal gradients.

i2

3d-esquee graphics and abstract futuristic visuals were created to support the campaign, and were used across The Verge's iconic masthead for the duration of CES 2018.

Asteroid graphics.

i2a

Asteroid graphic

The Verge at CES 2018 visual identity.

i2b

The Verge @ CES 2018 visual identity

ii. Identity in-use

3

i1

We used the design system to create assets for the campaign from big to small, such as coffee cups, posters and lanyards, to huge trailer wraps, YouTube videos, and homepage mastheads.

ii1

See some of the usages below.

YouTube.

ii1a

YouTube

Poster.

ii1b

Poster

Coffee cups.

ii1c

Coffee cups

A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
A futuristic identity for The Verge's CES 2018 presence.
Index

The Verge

A1

Zendesk Industries

A2

Zendesk Brandland

A3

Abstract

A4

Designer Fund

A5

supporting Cast

a6

WEbflow

B1

Airbnb

B2

NPR

B3

Grove Financial

B4

Backdrop

B5

Illustration

C1

Adam Ho is a freelance graphic & interactive designer based in Brooklyn, New York.
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Adam Ho is a freelance graphic & interactive designer based in Brooklyn, New York.
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