Case Study

Supporting Cast
Brand Identity

4

LOgo, Brand Identity, Art Direction, Illustration
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A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.

A6

Supporting Cast

Brand Identity, 2020

a5

Designer Fund

Brand Refresh and Web, 2019

a4

Abstract

Brand Refresh and Web, 2018

a3

Zendesk

Brandland, 2019

a2

Zendesk

Industries, 2019

a1

The Verge

CES Identity, 2018

b5

Backdrop

Poster, 2019

b4

Grove Financial

Website Design, 2019

b3

NPR

Apple Podcasts, Collage, 2019

b2

Airbnb

Luxe Brand Identity, 2019

b1

Webflow

Graphic Design Archive, 2019

C1

Personal

Illustrations

Work

→

•

Info

Adam Ho

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A refreshed brand identity for leading design tool, Abstract.
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A refreshed brand identity for leading design tool, Abstract.
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A refreshed brand identity for leading design tool, Abstract.
•
A refreshed brand identity for leading design tool, Abstract.
•
A refreshed brand identity for leading design tool, Abstract.
•
A refreshed brand identity for leading design tool, Abstract.
•
A refreshed brand identity for leading design tool, Abstract.

A1

✦
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A visual identity system for premium podcast revenue platform, Supporting Cast.

2020

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The design team at Slate reached out to work on a brand refresh for their new premium podcast revenue platform, Supporting Cast. I was tasked with building an approachable identity that matched the integrity of their product.

Contents

i. brand Identity

8

ii. Identity in-use

4

Credits

David Stern, VP of Product
Nan Copeland, Interaction Designer

I. Brand Identity

•
•

II. Identity in-use

i. Identity

•

II. Typography

•

III. Illustrations

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IV. Website

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V. Explorations

i1
•
i2

i. Brand Identity

8

i1

Reminiscent of classic Swiss design and iconography of the era, the Supporting Cast mark shows objects being lifted up by foundational supportive blocks, paired with a vibrant color set.

i1

IDENTITY

i1

The building blocks may feel a touch too playful, but balanced with the right color rhythm and type usage, the identity starts to flow together.

i1a, i1b, i1c

a
Mark
b
Logo Lock-up
c
Alternate Mark
Progression block mark.

i1a

Mark

Supporting Cast lock-up.

i1b

Supporting Cast logo-lock up

Alternate mark.

i1a

Supporting Cast icon

i2

The Supporting Cast brand guide includes guidance on creating net-new illustrations, and general usage on styling the type.

Brand guide snippets.

i2a

Brand guide snippets

Shapes stacked; illustration example.

i2b

Illustration example

Coffee cups.

ii1c

Color pairing

Illustration example.

ii1c

Illustration example

Typography guidelines.

ii1c

Typography guidelines

ii1

ii.  Identity In-Use

4

i1

Scenes of the identity in-use were created to showcase the Supporting Cast look out in the wild. The physical identity was just as important as the digital, with a strong brand presence conferences being the main showcase for the new identity.

ii1

See some of the usages below.

Billboard.

ii1a

Billboard

Posters.

ii1b

Posters

Conference lanyards.

ii1c

Lanyards

Shirt.

ii1d

T

•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
•
A futuristic identity for The Verge's CES 2018 presence.
Index

The Verge

A1

Zendesk Industries

A2

Zendesk Brandland

A3

Abstract

A4

Designer Fund

A5

supporting Cast

a6

WEbflow

B1

Airbnb

B2

NPR

B3

Grove Financial

B4

Backdrop

B5

Illustration

C1

Adam Ho is a freelance graphic & interactive designer based in Brooklyn, New York.
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Adam Ho is a freelance graphic & interactive designer based in Brooklyn, New York.
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