Supporting
Cast
Cast
A visual identity system for premium podcast revenue platform, Supporting Cast.
5
A visual identity system for premium podcast revenue platform, Supporting Cast.
The design team at Slate reached out to work on a brand refresh for their new premium podcast revenue platform, Supporting Cast. I was tasked with building an approachable identity that matched the integrity of their product.
Credits
2
David Stern, VP of Product
Nan Copeland, Interaction Designer
Nan Copeland, Interaction Designer
SELECTED PROJECT HISTORY
,
[16]
1
Liquidities
2022
2
Beat Foundry
2022
3
Felt
2022
Medium
Marketing website development
2020
Coinbase
Coinbase Card design
2020
4
Airbnb Luxe
2019
5
Supporting Cast
2020
6
Designer Fund
2019
7
Abstract
2019
8
Nike ISPA
2020
9
The Verge
2018
10
Cash App
2022
11
Grove Financial
2019
12
Zendesk (Industries)
2019
13
Webflow
2019
Divergence Ventures
Brand and web design/development
2020
14
Backdrop
2018
Supporting Cast
,
(2019)
I. Identity
Reminiscent of classic Swiss design and iconography of the era, the Supporting Cast mark shows objects being lifted up by foundational supportive blocks, paired with a vibrant color set.
Alternate mark.
The Supporting Cast brand guide includes guidance on creating net-new illustrations, and general usage on styling the type.
Usage guidelines for the Supporting Cast shapes.
II. Usage
Scenes of the identity in use were created to showcase the Supporting Cast look out in the wild.
The physical identity was just as important as the digital component, as conferences were the main showcase for the new identity.
