Illustrations
Website
Explorations

Supporting Cast

A visual identity system for premium podcast revenue platform, Supporting Cast.

Credits

2

David Stern, VP of Product
Nan Copeland, Interaction Designer

Supporting Cast

A visual identity system for premium podcast revenue platform, Supporting Cast.

Credits

2

David Stern, VP of Product
Nan Copeland, Interaction Designer

The design team at Slate reached out to work on a brand refresh for their new premium podcast revenue platform, Supporting Cast. I was tasked with building an approachable identity that matched the integrity of their product.


Block symbol.

Reminiscent of classic Swiss design and iconography of the era, the Supporting Cast mark shows objects being lifted up by foundational supportive blocks, paired with a vibrant color set.


Supporting Cast lockup.

Lock-up with wordmark.


Block alternate symbol.
Brand guide.
Block illustration.

The Supporting Cast brand guide includes guidance on creating net-new illustrations, and general usage on styling the type.


Illustration usage guidelines.

Usage guidelines for the Supporting Cast shapes.


Scenes of the identity in use were created to showcase the Supporting Cast look out in the wild.


Billboard mock-up.

The physical identity was just as important as the digital component, as conferences were the main showcase for the new identity.


Conference identity usage.
T-shirt usage.
Posters.