Art direction, Implementation, Illustration, Web Design
Supporting Cast 2020
Logo, Brand Identity, Art Direction, Illustration
I. Brand Identity
The design team at Slate reached out to work on a brand refresh for their new premium podcast revenue platform, Supporting Cast. I was tasked with building an approachable identity that matched the integrity of their product.
Reminiscent of classic Swiss design and iconography of the era, the Supporting Cast mark shows objects being lifted up by foundational supportive blocks, paired with a vibrant color set.
Lock-up with wordmark.
The Supporting Cast brand guide includes guidance on creating net-new illustrations, and general usage on styling the type.
Usage guidelines for the Supporting Cast shapes.
Scenes of the identity in use were created to showcase the Supporting Cast look out in the wild.
The physical identity was just as important as the digital component, as conferences were the main showcase for the new identity.