Adam Ho
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Case Study
Supporting Cast
Information
The design team at Slate reached out to work on a brand refresh for their new premium podcast revenue platform, Supporting Cast. I was tasked with building an approachable identity that matched the integrity of their product.
Content
I. Identity
II. Usage
Case Studies14
1
Liquidities
2
Beat Foundry
3
Felt
4
Airbnb Luxe
5
Supporting Cast
6
Designer Fund
7
Abstract
8
Nike ISPA
9
The Verge
10
Cash App
11
Grove Financial
12
Zendesk (Industries)
13
Webflow
14
Backdrop
Brand identity and logo design for Supporting Cast
x
Independent studio practice of Adam Ho
Liquidities
(2022)
Cash App
(2022)
Beat Foundry
(2022)
Independent studio practice of Adam Ho
FElt
(2022)
Designer Fund
(2018)
Abstract
(2018)
Independent studio practice of Adam Ho
Nike ISPA
(2019)
Airbnb Luxe
(2019)
Independent studio practice of Adam Ho
SELECTED PROJECT HISTORY
,
[16]
1
Liquidities
2022
2
Beat Foundry
2022
3
Felt
2022
Medium
Marketing website development
2020
Coinbase
Coinbase Card design
2020
4
Airbnb Luxe
2019
5
Supporting Cast
2020
6
Designer Fund
2019
7
Abstract
2019
8
Nike ISPA
2020
9
The Verge
2018
10
Cash App
2022
11
Grove Financial
2019
12
Zendesk
2019
13
Webflow
2019
Divergence Ventures
Brand and web design/development
2020
14
Backdrop
2018
Supporting
Cast
A visual identity system for premium podcast revenue platform, Supporting Cast.
5
The design team at Slate reached out to work on a brand refresh for their new premium podcast revenue platform, Supporting Cast. I was tasked with building an approachable identity that matched the integrity of their product.
Credits
2
David Stern, VP of Product
Nan Copeland, Interaction Designer
SUPPORTING CAST
,
[B, I]
I. Identity
II. Usage
Divergence Ventures
Brand and web design/development
2020
The Yes
Visual product design
2019
14
Backdrop
2018
Supporting Cast
,
(2019)
Supporting Cast building blocks logo.
I. Identity
Reminiscent of classic Swiss design and iconography of the era, the Supporting Cast mark shows objects being lifted up by foundational supportive blocks, paired with a vibrant color set.
Supporting Cast lock-up.
Alternate mark.
Alternate mark.
The Supporting Cast brand guide includes guidance on creating net-new illustrations, and general usage on styling the type.
Supporting Cast brand guide.
Usage guidelines for the Supporting Cast shapes.
Grid tool.
Illustration.
Illustration color usage.
II. Usage
Scenes of the identity in use were created to showcase the Supporting Cast look out in the wild.
Branding examples.
The physical identity was just as important as the digital component, as conferences were the main showcase for the new identity.
Poster mock-ups.
T-Shirt.
Billboard example.
MORE WORK
,
[1]
14
Backdrop
2018
Close-up of Backdrop poster.
Backdrop poster,
2018
Visual system for premium podcast revenue platform.