Reminiscent of classic Swiss design and iconography of the era, the Supporting Cast mark shows objects being lifted up by foundational supportive blocks, paired with a vibrant color set.
Supporting Cast
A visual identity system for premium podcast revenue platform, Supporting Cast.
Credits
2
David Stern, VP of Product
Nan Copeland, Interaction Designer
Supporting Cast
A visual identity system for premium podcast revenue platform, Supporting Cast.
Credits
2
David Stern, VP of Product
Nan Copeland, Interaction Designer
I. Brand Identity
The design team at Slate reached out to work on a brand refresh for their new premium podcast revenue platform, Supporting Cast. I was tasked with building an approachable identity that matched the integrity of their product.
Reminiscent of classic Swiss design and iconography of the era, the Supporting Cast mark shows objects being lifted up by foundational supportive blocks, paired with a vibrant color set.
Lock-up with wordmark.
The Supporting Cast brand guide includes guidance on creating net-new illustrations, and general usage on styling the type.
Usage guidelines for the Supporting Cast shapes.
II. Usage
Scenes of the identity in use were created to showcase the Supporting Cast look out in the wild.
The physical identity was just as important as the digital component, as conferences were the main showcase for the new identity.
