Adam Ho
Index24
Pages
Index24
Artwork21
2022 Archive1
Inquiries 🔗
Foundation 🌐
Case Study
Designer Fund
Information
Designer Fund seeks to transform industries that have poor user experiences like financial services, enterprise software, and digital health.

With Devin Jacoviello and the Designer Fund team, we designed a new website that featured a refreshed visual identity.
Content
I. Identity
II. Typography
III. Website
IV. Explorations
Case Studies14
1
Liquidities
2
Beat Foundry
3
Felt
4
Airbnb Luxe
5
Supporting Cast
6
Designer Fund
7
Abstract
8
Nike ISPA
9
The Verge
10
Cash App
11
Grove Financial
12
Zendesk (Industries)
13
Webflow
14
Backdrop
Independent studio practice of Adam Ho
Liquidities
(2022)
Cash App
(2022)
Beat Foundry
(2022)
Independent studio practice of Adam Ho
FElt
(2022)
Designer Fund
(2018)
Abstract
(2018)
Independent studio practice of Adam Ho
Nike ISPA
(2019)
Airbnb Luxe
(2019)
Independent studio practice of Adam Ho
SELECTED PROJECT HISTORY
,
[17]
1
Liquidities
2022
2
Beat Foundry
2022
3
Felt
2022
Medium
Marketing website development
2020
Coinbase
Coinbase Card design
2020
4
Airbnb Luxe
2019
5
Supporting Cast
2020
6
Designer Fund
2019
7
Abstract
2019
8
Nike ISPA
2020
9
The Verge
2018
10
Cash App
2022
11
Grove Financial
2019
12
Zendesk
2019
13
Webflow
2019
Divergence Ventures
Brand and web design/development
2020
14
Backdrop
2018
Designer Fund
A visual refresh and website for design focused venture company, Designer Fund.
6
Designer Fund is a company that invests in leaders and empowers them to improve the world through design.
Designer Fund seeks to transform industries that have poor user experiences like financial services, enterprise software, and digital health.

With Devin Jacoviello and the Designer Fund team, we designed a new website that featured a refreshed visual identity.
Credits
5
Devin Jacoviello, Design partner
Dan Morgan, Developer
Kelsey Aroian, Content strategy
Ben Blumenrose, Client partner
Enrique Allen, Client partner
DESIGNER FUND
,
[B, W]
I. Identity
II. Typography
III. Website
IV. Explorations
Divergence Ventures
Brand and web design/development
2020
The Yes
Visual product design
2019
14
Backdrop
2018
Inquiries
,
(2022)
Designer Fund
,
(2019)
Designer Fund logo lock-up.
I. Identity
We kept the original mark. It had built a lot of equity throughout the years, but we revised it with a fresh paint of color and a new wordmark, along with a logo-set for current and future sub-brands.
Designer Fund clear-space.
We developed a core set of colors for the main brand.
Color set.
II. Typography
The brand uses a mixture of 3 charismatic typefaces—Heldane, Favorit, and Formula Condensed. With so much personality in each typeface, specific pairings were created to be used depending on the tone, context, and medium.
Typographic sheet.
Designer Fund is a multifaceted organization—they give back to the design community by providing avenues of mentorship and resources, as well as investing in technology companies.

In order to speak to the different audiences of the brand, we used a mixture of typefaces that felt elegant, but playful and energetic when needed.
Typographic sheet.
Typographic sheet.
Type lock-ups.
Desktop and mobile type scales were made for a more seamless developer hand-off, as well as serving as a tool for us to keep track of the many styles we were creating.
Website design type-scale examples.
III. Website
With creating a new website, Designer Fund wanted to present the brand in a new light and introduce new offerings. We needed to create a site that housed long-form content, such as resources on career development, blog posts, and new programs coming up.
Resources section.
We set up additional color schemes for the blog, in case the client ever felt like switching it up.
Blog design.
Mobile designs.
IV. Explorations
Of course, the final designs were settled upon over several rounds of designs. Here are some of the explorations that we loved, but had to say goodbye to.
Designer Fund explorations.
MORE WORK
,
[1]
5
Supporting Cast
2020
Stacking blocks icon.
Supporting Cast mark,
2020
Inquiries
,
(2022)
Visual refresh and website for design–forward venture firm, Designer Fund
x
6
2019
Designer Fund is a company that invests in leaders and empowers them to improve the world through design.
Refresh and website for venture company, Designer Fund.