Explorations

Designer Fund

A visual refresh and website for design–focused venture company, Designer Fund.

Credits

5

Devin Jacoviello, Design partner
Dan Morgan, Developer
Kelsey Aroian, Content strategy
Ben Blumenrose, Client partner
Enrique Allen, Client partner

Designer Fund

A visual refresh and website for design–focused venture company, Designer Fund.

Credits

5

Devin Jacoviello, Design partner
Dan Morgan, Developer
Kelsey Aroian, Content strategy
Ben Blumenrose, Client partner
Enrique Allen, Client partner

Designer Fund is a company that invests in leaders and empowers them to improve the world through design, as well as seeking to transform industries that have poor user experiences like financial services, enterprise software, and digital health. With Devin Jacoviello and the Designer Fund team, we designed a new website that featured a refreshed visual identity.


Designer Fund lock-up.
Designer Fund spec.

We kept the original mark—it had built a lot of equity throughout the years, but we revised it with a fresh paint of color and a new wordmark, along with a logo-set for current and future sub-brands.


Extended identity example.
Brand colors.

We developed a core set of colors for the main brand.


The brand uses a mixture of 3 charismatic typefaces—Heldane, Favorit, and Formula Condensed. With so much personality in each typeface, specific pairings were created to be used depending on the tone, context, and medium.


Favorit specimen.
Heldane Display.

Designer Fund is a multifaceted organization—they give back to the design community by providing avenues of mentorship and resources, as well as investing in technology companies. In order to speak to the different audiences of the brand, we used a mixture of typefaces that felt elegant, but playful and energetic when needed.


Type spec.
Type scale.
Blog design.

Desktop and mobile type scales were made for a more seamless developer hand-off, as well as serving as a tool for us to keep track of the many styles we were creating.


Of course, the final designs were settled upon over several rounds of designs. Here are some of the explorations that we loved.


Explorations.