Adam Ho
Pages
+
Case Study
Cash App
Information
While in-house at Cash App on the brand design team, I worked on projects across brand identity, illustration, art direction, and a pinch of product design.
Content
I. Social
II. Websites
III. Product
Case Studies14
1
Liquidities
2
Beat Foundry
3
Felt
4
Airbnb Luxe
5
Supporting Cast
6
Designer Fund
7
Abstract
8
Nike ISPA
9
The Verge
10
Cash App
11
Grove Financial
12
Zendesk (Industries)
13
Webflow
14
Backdrop
Independent studio practice of Adam Ho
Liquidities
(2022)
Cash App
(2022)
Beat Foundry
(2022)
Independent studio practice of Adam Ho
FElt
(2022)
Designer Fund
(2018)
Abstract
(2018)
Independent studio practice of Adam Ho
Nike ISPA
(2019)
Airbnb Luxe
(2019)
Independent studio practice of Adam Ho
SELECTED PROJECT HISTORY
,
[16]
1
Liquidities
2022
2
Beat Foundry
2022
3
Felt
2022
Medium
Marketing website development
2020
Coinbase
Coinbase Card design
2020
4
Airbnb Luxe
2019
5
Supporting Cast
2020
6
Designer Fund
2019
7
Abstract
2019
8
Nike ISPA
2020
9
The Verge
2018
10
Cash App
2022
11
Grove Financial
2019
12
Zendesk
2019
13
Webflow
2019
Divergence Ventures
Brand and web design/development
2020
14
Backdrop
2018
Cash App
Social graphics, websites, and other brand projects with Cash App.
10
While in-house at Cash App on the brand design team, I worked on projects across brand identity, illustration, art direction, and a pinch of product design.
Credits
*
Cash App Brand Team
Divergence Ventures
Brand and web design/development
2020
The Yes
Visual product design
2019
14
Backdrop
2018
Cash App
,
(2021–2022)
Just a lil Cash App logo.
I. Social
Various graphics for the Cash App-branded social channels.

They were fun to make.
Cash App In Bio post. I created a custom typeface and motion to create a bit of an optical illusion.
Tarot card design.
Type lock up.
Tarot Card post and design system. Card design (front and back), patterning, and art direction by me.

Made in collaboration with Stephanie Davidson on art direction, and illustration. Animated and re-imagined in 3d by Justin Morton. Copy by Dan Abromowitz.
A post illustrating a feature for the Cash App stock feature, custom orders. Design and styleframes by me.

Credits to Tyler DiBiasio on animation and sound design, and Stephanie Davidson on art direction.
Graphic for promoting Uber + Cash App boost. Illustration and motion by me.
Design system for donation matching program at Cash App.
A design concept and system for Cash App's donation matching program. Type and images live within this dot grid. Illustration and motion design by me.
Cash App Friday post.
A post for "Cash App Friday," a series Cash App does where each designer reimagines the Cash App logo. This graphic is wAvY.
II. Website
On the brand design team, we got to design many websites.
Cash App 13+ website design.
Cash App 13+ launch website design.

Art direction by Erica Bech and Builders Club. Design in collaboration with Sylvain Theyssens.
Cash App Studios website design.
Cash App Studios website design.

Brand identity done in collaboration with Yaya Xu and Lynda Lucas. 3d design by in-house 3d team.
III. Product
When brand and product meet, great things happen.
Activity and Bitcoin tab coach mark design.
Design for a "coach mark" state, showcasing the product change of the activity and Bitcoin tabs. Illustrations by Stephanie Davidson.
MORE WORK
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[1]
9
The Verge
2018
Verge logo lock-up.
The Verge @ CES 2018 identity,
2018
Social graphics, websites, and other brand projects with Cash App
x
Various projects while in-house on the brand team at Cash app.