Lizzie Oh, Prop stylist & photographer Olivia Kingsley and Ethan Kanat, Copy Phuong Dinh, Designer (C5) Zendesk Brand Team and Production Team
In order to pull off this massive project, we created a design system (or style guide), and one example page. From then on, we had our designers work with different teams (from video, copywriting, and events, etc.) to create each of the pages.
General content blocks were created, like containers for copy, do's and don'ts, videos and photography.
Type scale and design system. Although Sharp Sans has been Zendesk's primary typeface, we opted for an alteranate stylized serif, Morion, for Brandland's look
Example page layouts to use as a base example
We created a cohesive set of pages to help our photos tell our story, and leaned onto editorial vibes for composition and rhythm.
Scroll–in interactions were utilized to give some space and time to balance out the overload of information from the messaging pillars.
Each section leads with a photo of its own customized set for Brandland (Art direction and photography by Lizzie Oh)