Independent studio practice of Adam Ho
Liquidities
(2022)
Cash App
(2022)
Beat Foundry
(2022)
Independent studio practice of Adam Ho
FElt
(2022)
Designer Fund
(2018)
Abstract
(2018)
Independent studio practice of Adam Ho
Nike ISPA
(2019)
Airbnb Luxe
(2019)
Independent studio practice of Adam Ho
SELECTED PROJECT HISTORY
,
[16]
1
Liquidities
2022
2
Beat Foundry
2022
3
Felt
2022
Medium
Marketing website development
2020
Coinbase
Coinbase Card design
2020
4
Airbnb Luxe
2019
5
Supporting Cast
2020
6
Designer Fund
2019
7
Abstract
2019
8
Nike ISPA
2020
9
The Verge
2018
10
Cash App
2022
11
Grove Financial
2019
12
Zendesk
2019
13
Webflow
2019
Divergence Ventures
Brand and web design/development
2020
14
Backdrop
2018
Beat Foundry
Brand identity, interaction design (product and web), and art direction.
2
Beat Foundry is a new generative music collective and collections of on-chain music NFTs created by Benny Conn and his co-founders.

I was tapped via Vector to create an identity to match their energy around creating a new paradigm for music.
Credits
2
Benny Conn, Founder
Danny Jones, 3d designer
Divergence Ventures
Brand and web design/development
2020
14
Backdrop
2018
Beat Foundry
,
(2022)
Beat Foundry preview gif.
I. Identity
In the spirit of generative music, we wanted to craft a visual identity that reflected that. How do you work around visualizing sound?
Beat Foundry on outdoor poster.
The dots are a simple metaphor for generative sound. They also double as a graphic of speaker vents.
Speaker vent branding.
Full Beat Foundry logo lock–up.
Branding lockup with full Beat Foundry logo.
A wider version of Times New Roman (Times Newer Roman by MSCHF) was used for the main typographic language of Beat Foundry, with Farmacia by Nguyen Gobber for bolder, accented moments.
Beat Foundry typographic set.
II. Art
Beat Foundry's aesthetic is an ever-evolving work in itself, and the artwork is crucial for each drop, as we want the beats and sounds to be as textured and refined as the songs are.

Below features the inaugural set of artwork for Beat Foundry, called "Ocarinas." Each artwork represents a different generated beat and chord progression.
Beat Foundry artwork for Ocarinas.
Art language system.
OG Beat Foundry branding system. Poster.
OG Beat Foundry branding system. Poster.
Second drop entitled "The Bridges," in collaboration with musician, Oshi.

Branding by myself. Artwork by myself and collaborator and friend, Danny Jones (aka YASLY).
Bridges artwork and branding.
Bridges collection.
Third drop entitled "The Collages," in collaboration with musician, Daniel Allan.

Design and collages by myself and collaborator and friend, Danny Jones (aka YASLY).
Collages branding and artwork.
Collages branding.
Collages artwork.
III. Website
As the web3 world is constantly changing, so is the Beat Foundry website to accommodate mint releases, and a player for the beats.
Launch website and player.
Mobile comp.
Visual identity, interaction design and art direction for Beat Foundry
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