Illustrations
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Website

Airbnb

Brand identity design, social, and art direction for film for Airbnb Luxe.

Credits

3

Naz Arandi, Global Creative Director
Caroline Cho, Producer
Airbnb Creative Team

Airbnb

Brand identity design, social, and art direction for film for Airbnb Luxe.

Credits

3

Naz Arandi, Global Creative Director
Caroline Cho, Producer
Airbnb Creative Team

Airbnb is a company focused on sharing and having amazing experiences. In mid-2019, I was brought on to support their amazingly talented creative team with brand identity design, social, and art direction for film for Airbnb Luxe.


Airbnb Luxe guidelines.

Airbnb Luxe brand guidelines snippet.


Luxe wordmark explorations.

We tested out various Airbnb Luxe mark explorations, from hand-drawn brush scripts, to a more classic wordmark.


The identity had to sync with the core Airbnb identity, so we played with ways of working with layout and type, specifically for Luxe.


Social media example.
Print example.

Airbnb Luxe identity usage examples in paid digital, and print.