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Adam Ho, I.S.P.
Independent Studio Practice of Adam Ho
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Particulars
Upon refresh, the showcase as you see it in this current iteration will reorganize, as there are trillions of combinations of information.

This version of the showcase was designed and developed throughout 2023 and launched in late 2023. The showcase has been refreshed every year since 2017.
Adam Ho for Adam Ho, I.S.P. for adamho.com
Season: 23-24
Ver. 6C, 6.3p
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Project List
fal
43
Branding, Interaction Design
Paradigm
42
Brand, Interaction Design
Rome
41
Brand, Logo, Interaction Design
ENS
40
Brand, Logo, Interaction Design
Matrix
39
Brand, Website
Eigen Labs
38
Branding, Website
Common
37
Brand, Interaction Design
Valhalla
36
Logo, Brand, Art Direction
Beat Foundry
33
Art
Medium
30
Website Dev
Liquidities
29
Art
Collective
27
Brand
The Verge
26
Branding
Cash App
25
Product
Daniel Allan x BF
23
Art
Oshi x BF
22
Art
Cash App
21
Illustration
Lattice
18
Brand, Interaction Design
Liquidities
1
Brand, Website, Art
Backdrop
2
Print
Cash App
4
Interaction Design
Vector & Nouns
5
Art
Coinbase
6
Brand, Art Direction
Airbnb
7
Brand, Art Direction
Nike ISPA
8
Interaction Design
Abstract
9
Brand, Website
Beat Foundry
10
Brand, Site, Product
MoonPay
11
Brand
Felt
12
Brand, Site, Dev
Designer Fund
13
Graphic
Axelar
14
Logo, Brand, Website
EigenLayer
16
Brand
Artifact
17
Brand
Mona
19
Brand, Website
Tap to dismiss
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Positioning
Adam Ho, I.S.P., is the independent studio practice of Adam Ho, a designer raised and based in Queens, New York. As a 1graphic designer and 2image maker, he places emphasis on delving into the nuances of 3protean, 4generative and 5intuitive brand identities, as well as showcasing those findings through exploratory interaction design and emerging media. His motivation for the practice is to 6research the interplay of art and design, taking notes and chords from different canons of the past, the present, and the interpretation of the future. This can be observed through his project, Liquidities, where creative expression and the ability to experiment with different approaches of art and technologies form a 7symbiotic relationship with his personal and commercial work.
          8Make it a bit different.
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Featured Work
Visual brand identity and interaction design for Paradigm.
2024
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Featured Work
Visual brand identity and interaction design for fal.
2024
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Featured Work
Visual brand identity and interaction design for Ethereum Name Service.
2024
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Featured Work
Visual brand identity for Valhalla, a web3 gaming and lifestyle company.
2024
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Projects

The core concept of this identity relies on the typographic system. It is three-pronged: the camera, the typewriter, and the processor. The image, the words, and the machine. All crucial primitives of what makes AI AI.

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Paradigm is an investment firm that focuses on research at the frontier.

The refreshed identity ties together rich visual tapestries of impossible shapes, a node system that represents the inkling of a new idea, and a typeface system rooted in deep research and exploration.

Paradigm brand identity assets.
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The visual identity's main signature for Rome features a flexible mark (horizontal = bridge, vertical = column) based on the chiseled ridges of the wordmark, designed with Optima.

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Ethereum Name Service (ENS) is one of the first touchpoints one has with the Ethereum ecosystem — creating a digital identity.

The refreshed identity features an expanded color system with analog roots but undeniably digital.

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The refreshed Matrix identity was born out of the idea of a digital sea — a mysterious plane. Something technical with an organic undertone. Infinite possibilities in a constrained environment.

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Eigen Labs is the team behind EigenLayer, and carries on the spirit of the block language.

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The Common identity features 3 little dots form a common bond to create Common, and a flexible visual system to expand on as their  ecosystem and community scales.

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Visual identity for web3 gaming and lifestyle brand.

Valhalla brand slides.
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Abstract art (entitled floral stones because it looks like floral patterns on stone, in black and white).
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Art system for Beat Foundry's inaugural collection entitled "Ocarinas".

Assorted artwork from Beat Foundry NFT collection.
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Marketing website development for the Medium brand refresh.

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"Glimmer," part of the Liquidities collection. 3058 pieces minted on Foundation in 24 hours, via Editions.

"Space-like" animation loop with glimmering stars.
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"Cash App In Bio" animated loop.

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Logo design, brand identity and guidelines for Collective, in collaboration with Kwok Yin Mak and Yang You.

Black and white logo, two crescent moons facing each other.
GIF loop of Collective branding (social).
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Visual identity for CES presence for The Verge.

Blended Verge logo in background for CES 2018 visual identity.
GIF loop of abstract "asteroids" in red and pink with black background.
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Coach mark screen design to educate users on new app changes. Illustrations by Stephanie Davidson.

Cash App in-app screen of coach marks with hands pointing at new updates.
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Graphics package for a social post illustrating a custom order buy on Cash App. Animated by Tyler DiBiasio.

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Graphics package and collage work for Daniel Allan x Beat Foundry drop. Collaboration with Yasly.

Collage artwork for Daniel Allan x Beat Foundry drop (grouped in 3x3).
Collage artwork for Daniel Allan x Beat Foundry drop (red).
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Design and art direction for the Oshi x Beat Foundry NFT drop entitled "Bridges", featuring 808 unique generative pieces. Collaboration with Yasly.

Social artwork for "Bridges".
1x1 image, Oshi title bar on the left, artwork on the right (several black dots in a grid, highlighted red dots, and a few grey dots). Red fill.
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Graphics for Cash App Boost promo with Uber.

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Lattice is an engineering and product focused company pushing the envelope of Ethereum applications and infrastructure.

Visual styleframes for Lattice.
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“Liquidities” started off as a series of abstract motion expressions. Each piece uses a limited color palette—up to 24 colors. The pieces are finished in a fully lossy method to replicate the effect of "digital printing."

Liquidities website styleframes.
Liquidities exploratory design.
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Backdrop is reimagining a new way to paint by shipping beautifully curated colors and essentials to your door. Poster design for their essentials kit.

Poster design for Backdrop.
Poster design for Backdrop.
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Animated loop for Cash App.

Cash App for social graphic.
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Cash App 13+ launch website design.

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VectorDAO x Nouns wheatpaste campaign in New York City with 8 artists and illustrators putting their own spin on Nouns.

Poster for Vector x Nouns campaign in New York.
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Card design for Coinbase Card.

Coinbase Cards (zoomed in).
3 Coinbase Cards floating, lines in the background. Studio-lit render.
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Airbnb Luxe is the premium luxury line for Airbnb, featuring a curated selection of high-end experiences. Brand identity and art direction for Airbnb Luxe.

Airbnb Luxe print ad preview.
Airbnb Luxe branding (as shown on a phone, Instagram ads)
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A future-forward interactive experience for Nike I.S.P.A., in collaboration with Something Special Studios*.

Login screen for Nike I.S.P.A.
Interactive modules flowing in (NikeOS).
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Abstract is a modern design workflow tool that helps designers version, collaborate, and manage their files. In partnership with Devin Jacoviello and the Abstract team, we reimagined a new visual identity and designed a website that matched their ambitious mission.

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Beat Foundry was an on-chain generative platform for musicians.

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Brand identity and systems for MoonPay, the onboarding platform for web3.

MoonPay brand reveal.
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Felt reached out to craft a brand new identity and website for a seemingly new product category—consumer maps.

Felt logo (Roslindale).
Felt brand guidelines (color scheme page).
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Graphic for Designer Fund's Fund III announcement, made in collaboration with Devin Jacoviello.

Designer Fund collage artwork.
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Brand identity and website systems and design for Axelar, adding interoperability to ecosystem.

Axelar brand guide and illustration snippets.
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Abstract graphic design art with a shaking egg.
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Brand identity design, guidelines, and logo design for restaking ethereum collective.

EigenLayer wordmark and logo.
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Logo design, brand identity and guidelines for Artifact, an AI-powered news feed for the new era from Kevin Systrom and Mike Krieger.

Artifact brand guide snippet (block frames).
Artifact visual identity styleframes.
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Kinetic brand identity, logo, and website design for Mona, the medium of the metaverse.

Mona brand guidelines.
Mona visual identity styleframes.
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Adam Ho
I.
S.
P.
;
Independent
Studio
Practice
Adam Ho, I.S.P.
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Partners
Axelar
Paradigm
Artifact
Backdrop
Mona
ENS
Coinbase
Common
Vector & Nouns
MoonPay
EigenLayer
Abstract
Airbnb
Lattice
fal
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Profile
Before forming Adam Ho, I.S.P., Adam had previously worked in-house on design teams at Cash App and Zendesk. He also collaborated with design-forward brands such as Square, Messenger, Coinbase, Postmates, Medium, and Airbnb.

His primary focus is on creating large-scale visual brand identities and interaction design for emerging technology companies.
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Prospect
For new business and press inquiries, please fill out the form, or find his contact information below.
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Full Partner List
fal
Paradigm
Matrix
ENS
NPR
Zendesk
Divergence Ventures
Stink Studios
VectorDAO
Valhalla
EigenLayer
Something Special Studios*
Felt
TheYes
Postmates
Bitly
Webflow
Coinbase
Huge
Backdrop
Mona
MoonPay
Rainbow
Axelar
Beat Foundry
Supporting Cast
Artifact
Medium
The Verge
Abstract
Designer Fund
Petal
Airbnb
Messenger
Square
Dropbox
Figma
Cash App