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Adam Ho, I.S.P.
Independent Studio Practice of Adam Ho
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Particulars
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This version of the showcase was designed and developed throughout 2023 and launched in late 2023. The showcase has been refreshed every year since 2017.
Adam Ho for Adam Ho, I.S.P. for adamho.com
Season: 23-24
Ver. 6C, 3.0p
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Project List
Valhalla
36
Brand, Art Direction
Beat Foundry
33
Art
Medium
30
Website Dev
Liquidities
29
Art
Cash App
28
Art
Collective
27
Brand
The Verge
26
Branding
Cash App
25
Product
Cash App
24
Art
Daniel Allan x BF
23
Art
Oshi x BF
22
Art
Cash App
21
Illustration
Lattice
18
Brand, Interaction Design
Liquidities
1
Brand, Website, Art
Backdrop
2
Print
Cash App
3
Art
Cash App
4
Interaction Design
Vector & Nouns
5
Art
Coinbase
6
Brand, Art Direction
Airbnb
7
Brand, Art Direction
Nike ISPA
8
Interaction Design
Abstract
9
Brand, Website
Beat Foundry
10
Brand, Site, Product
MoonPay
11
Brand
Felt
12
Brand, Site, Dev
Designer Fund
13
Graphic
Axelar
14
Brand, Website
EigenLayer
16
Brand
Artifact
17
Brand
Mona
19
Brand, Website
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Positioning
Adam Ho, I.S.P., is the independent studio practice of Adam Ho, a designer raised and based in Queens, New York. As a 1graphic designer and 2image maker, he places emphasis on delving into the nuances of 3protean, 4generative and 5intuitive brand identities, as well as showcasing those findings through exploratory interaction design and emerging media. His motivation for the practice is to 6research the interplay of art and design, taking notes and chords from different canons of the past, the present, and the interpretation of the future. This can be observed through his project, Liquidities, where creative expression and the ability to experiment with different approaches of art and technologies form a 7symbiotic relationship with his personal and commercial work.
          8Make it a little bit different.
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Featured Work
Visual brand identity for Valhalla, a web3 gaming and lifestyle company.
2024
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Projects

Kinetic brand identity, logo, and website design for Mona, the medium of the metaverse.

Mona visual identity styleframes.
Mona brand guidelines.
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Abstract is a modern design workflow tool that helps designers version, collaborate, and manage their files. In partnership with Devin Jacoviello and the Abstract team, we reimagined a new visual identity and designed a website that matched their ambitious mission.

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Logo design, brand identity and guidelines for Collective, in collaboration with Kwok Yin Mak and Yang You.

Black and white logo, two crescent moons facing each other.
GIF loop of Collective branding (social).
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Abstract graphic design art with a shaking egg.
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Marketing website development for the Medium brand refresh.

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Graphic for Designer Fund's Fund III announcement.

Designer Fund for Fund III graphic.
Designer Fund collage artwork.
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Graphics for Cash App Boost promo with Uber.

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Felt reached out to craft a brand new identity and website for a seemingly new product category—consumer maps.

Felt website design and development.
Felt brand guidelines (color scheme page).
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Airbnb Luxe is the premium luxury line for Airbnb, featuring a curated selection of high-end experiences. Brand identity and art direction for Airbnb Luxe.

Airbnb Luxe branding (as shown on a phone, Instagram ads)
Airbnb Luxe print ad preview.
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"Glimmer," part of the Liquidities collection. 3058 pieces minted on Foundation in 24 hours, via Editions.

"Space-like" animation loop with glimmering stars.
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Card design for Coinbase Card.

3 Coinbase Cards floating, lines in the background. Studio-lit render.
Coinbase Cards (zoomed in).
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A future-forward interactive experience for Nike I.S.P.A., in collaboration with Something Special Studios*.

Full modules opened for I.S.P.A. live.
Interactive modules flowing in (NikeOS).
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Cash App 13+ launch website design.

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Visual identity for web3 gaming and lifestyle brand.

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Brand identity and website systems and design for Axelar, adding interoperability to ecosystem.

Axelar brand guide and illustration snippets.
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Abstract art (entitled floral stones because it looks like floral patterns on stone, in black and white).
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Art system for Beat Foundry's inaugural collection entitled "Ocarinas".

Assorted artwork from Beat Foundry NFT collection.
1x1 image, metaball on the right in black and grey.
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Brand identity and systems for MoonPay, the onboarding platform for web3.

MoonPay brand reveal.
"Space grid", 2d and lo-fi.
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Animated loop for Cash App.

Cash App for social graphic.
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Logo design, brand identity and guidelines for Artifact, an AI-powered news feed for the new era from Kevin Systrom and Mike Krieger.

Artifact visual identity styleframes.
Artifact brand guide snippet (block frames).
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Beat Foundry was an on-chain generative platform for musicians.

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Design and art direction for the Oshi x Beat Foundry NFT drop entitled "Bridges", featuring 808 unique generative pieces. Collaboration with Yasly.

Social artwork for "Bridges".
1x1 image, Oshi title bar on the left, artwork on the right (several black dots in a grid, highlighted red dots, and a few grey dots). Red fill.
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Brand identity design, guidelines, and logo design for restaking ethereum collective.

EigenLayer wordmark and logo.
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Graphics package and collage work for Daniel Allan x Beat Foundry drop. Collaboration with Yasly.

Collage artwork for Daniel Allan x Beat Foundry drop (grouped in 3x3).
Collage artwork for Daniel Allan x Beat Foundry drop (red).
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Backdrop is reimagining a new way to paint by shipping beautifully curated colors and essentials to your door. Poster design for their essentials kit.

Poster design for Backdrop.
Poster design for Backdrop.
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Coach mark screen design to educate users on new app changes. Illustrations by Stephanie Davidson.

Cash App in-app screen of coach marks with hands pointing at new updates.
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“Liquidities” started off as a series of abstract motion expressions. Each piece uses a limited color palette—up to 24 colors. The pieces are finished in a fully lossy method to replicate the effect of "digital printing."

Liquidities website styleframes.
Liquidities exploratory design.
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Lattice is an engineering and product focused company pushing the envelope of Ethereum applications and infrastructure.

Visual styleframes for Lattice.
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"Cash App In Bio" animated loop.

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Graphics package for a social post illustrating a custom order buy on Cash App. Animated by Tyler DiBiasio.

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VectorDAO x Nouns wheatpaste campaign in New York City with 8 artists and illustrators putting their own spin on Nouns.

Poster for Vector x Nouns campaign in New York.
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Visual identity for CES presence for The Verge.

Blended Verge logo in background for CES 2018 visual identity.
GIF loop of abstract "asteroids" in red and pink with black background.
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Adam Ho
I.
S.
P.
;
Independent
Studio
Practice
Adam Ho, I.S.P.
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Partners
EigenLayer
MoonPay
Vector & Nouns
Backdrop
Axelar
Airbnb
Coinbase
Felt
Artifact
Mona
Abstract
Lattice
Medium
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Profile
Before forming Adam Ho, I.S.P., Adam had previously worked in-house on design teams at Cash App and Zendesk. He also collaborated with design-forward brands such as Square, Messenger, Coinbase, Postmates, Medium, and Airbnb.

His primary focus is on creating large-scale visual brand identities and interaction design for emerging technology companies.
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Prospect
For new business and press inquiries, please fill out the form, or find his contact information below.
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Full Partner List
NPR
Zendesk
Divergence Ventures
Stink Studios
Axelar
VectorDAO
Valhalla
EigenLayer
Something Special Studios*
Felt
TheYes
Postmates
Bitly
Webflow
Coinbase
Huge
Backdrop
Mona
MoonPay
Rainbow
Axelar
Beat Foundry
Supporting Cast
Artifact
Medium
The Verge
Abstract
Designer Fund
Petal
Airbnb
Messenger
Square
Dropbox
Figma
Cash App